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C&W awarded exclusive agency to lease a new large scale shopping centre in Moscow


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The Challenge

C&W is an exlusive agent for the leasing of one of the largest shoppings in Moscow, which represents unique concept of fashion gallery (70 000 m2), including shops with mezzanines on 2 levels, strong anchors (hypermarket, DIY, W&B). Attraction point is huge entertaiment area with Multiplex (15 screens, IMAX hall), family entertaiment centre, ice rink, restaurants with tracce.


The Solution

Step 1:

Marketing including promoting of the projects at Russian and international real estate exhibitions

Step 2:

Insure strong tenant mix in the fashion gallery and bring leading anchor tenants to the project

Step 3:

Negotiate lease conditions to ensure sustainable cash flow


The Results

At this point of the leasing process Cushman & Wakefield sees high demand from Russian and international retailers and is holding successful negotiations with anchor tenants.