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MR Group launches shopping center "Vodny" to the market

Multifunctional Center
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MR Group, developer of the project, has announced today the start of marketing and leasing activities at “Vodny” Shopping Center in the North-West of Moscow. Cushman & Wakefield will act as the leasing agent, whereas Magazin Magazinov will be responsible for anchor tenants.

“Vodny” Shopping Center is a part of a mixed use class A center, with a total area of the first phase 166,300 sq.m, that is being built near Lenigradskoe shosse in Moscow, between Kronshtadtskiy boulevard and Golovisnkoe shosse. The mixed use center also includes a 28 floor office building and residential apartments. The general contractor of the project is Renaissance Construction.

“Vodny” Shopping Center with a total area of 50,000 sq. m and leasable area of 32,200 sq. m includes 130 shopping units, among them - a fashion gallery with international and russian brands, separate restaurant zone, leased by Cushman & Wakefield, and hypermarket, W&B and multiplex cinema, leased by Magazin Magazinov. The separate multilevel parking could accommodate more than 850 cars. “Vodny” Shopping Center completion is planned for Q2 2014.

Mixed use center “Vodny” has a good location and transport accessibility: the nearest metro station “Vodny Stadium” is situated within 2 minutes walking distance , there is also convenient access and good proximity to the main transport roads. The Shopping Center will have two main entrances close to the underground station.

“Mixed use center “Vodny” with its spacious shopping area is an example of the most relevant and popular format on the market.
. We see a shift in consumer demand from large shopping formats to local shopping centers. This tendency also influences retail requests for shopping space, and that is why we are sure, that Cushman & Wakefield and Magazin Magazinov will be able to create an optimal tenant mix, to generate customer flow and sales” – comments Evgenia Starkova, Head of Marketing, MR Group.

“We believe in the success of “Vodny”. Being situated in the middle of a busy residential district it will positively improve the area infrastructure. The project’ concept will enable us to attract well-known brands, and the excellent transport accessibility will make it the most popular center in the area. The success of the Shopping Center will also be driven from the office and residential part of the complex. Inhabitants and office tenants will represent a large percentage of the customer-flow, for whom Vodny Shopping Center will be their “next door shopping destination”, - comments Zulfia Shilyaeva, Senior Consultant, Retail Services, Cushman & Wakefield.

Narmina Gorina, Partner, Senior Retail Property Adviser, Magazin Magazinov adds: “A lack of high-quality retail premises in a large residential district neighboring “Vodny” shopping center is one of the most important factors of new retail scheme future success. “Vodny” shopping center will improve district’s shopping and retail facilities and will attract a great number of customers. Certainly that multifunctional complex “Vodny” will be a key cultural and business heart of the district”.