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The renowned French luxury brand Longchamp will open its largest European flagship store in November at 77 Avenue des Champs Elysées in Paris. This store is currently occupied by MCS (formerly Marlboro Classics), the American West inspired, Italian designed premium men's casualwear brand.

The new shop on Avenue des Champs-Elysées will offer a full range of Longchamp products (bags and luggage, ready-to-wear clothes, shoes and accessories) on two levels for 500 sq.m. of shop floor.

Founded in 1948 by Jean Cassegrain (father), the family-run firm has become a world-renowned brand in the luxury leather and accessories sector, reputed for the quality and elegance of its creations.

With 69 shops in France and a total of 275 shops worldwide, the retailer has been expanding rapidly in the last few years, with the opening of between 15 and 20 new shops per year. One such example is its new Spanish flagship store on Paseo de Gracia in Barcelona which was opened at the beginning of May, a transaction carried out by Cushman and Wakefield.

In the Champs-Elysées transaction, Cushman & Wakefield acted as the exclusive agent for the lease assignment.

Christian Dubois, Managing Director of Cushman & Wakefield in France, said “Longchamp wished to open its largest European flagship in a strategic retail environment, well-known by both Parisians and customers from overseas. Avenue des Champs-Elysées, which attracts more than 100 million visitors each year has yet again proven to be a highly attractive and qualitative retail destination.