Superdry — an exciting contemporary brand which focuses on high-quality products and fuse vintage Americana and Japanese-inspired graphics with a British style, opens first stores in Moscow in Aviapark and Columbus shopping centers. Cushman & Wakefield advised both deals. Two level 900 sq.m Superdry store in Columbus and 850 sq.m store in central zone of Aviapark will be open this spring. PNN Group, exclusively representing Superdry brand in Russia, plan to open up to 10 stores till the end of 2020.
Superdry entry to the market shows stable interest from international retailers to Russian consumer market, comments Evgeniya Osipova, Associate, Retail Service, Cushman & Wakefield.