Cushman & Wakefield Hospitality and tourism department delivered the research of Moscow hotel market together with Marina Usenko, a recognized market expert. Some of research key points are presented below.
- Share of foreign guests of Moscow prime hotels decreased to 50%
- The average duration of stay in Moscow hotels is shortening
- Corporate demand volume has decreased covering 25-50% of occupancy
- Increase of demand from tourists led to the growth of occupancy, which reached the level demonstrated in London and Paris
- By the end of 2015, further growth of demand is expected. This can lead to adjustment of prices
Russian tourists traditionally were mostly oriented on hotels of lower standard, while foreign guests always dominated in Upscale hotels guests lists making 70-80% of occupancy. But according to Cushman & Wakefield recent research now Moscow hotels customers make 50% of Upscale hotel roomers.
Average duration of stat in Moscow hotels shifted down from 3,5-3,6 days spotted in the beginning of 2000th to 2,5. Marina Smirnova, Partner and Head of Hospitality and Tourism department at Cushman & Wakefield, says: “We see shortening of duration of stay in Moscow hotel. This happens due to high accommodation prices, good transport connection and new facilities which enables long distance communications such as Skype.
Touristic groups now ensure 60-80% of occupancy, the level was much lower previous years. The share of business travelers has decreased to 25-50%, while previous years they covered 70-80% of occupancy. But Cushman & Wakefield experts expect the increase of business demand, according to the research the market will get back to its traditional structure.