Hospitality

The construction of hotel facilities and especially highly developed tourist complexes and clusters requires significant investments. Their financial success depends on many factors, but the key one is the proposal of the area development optimal conception which determines the general customer’s portrait, the main competitive advantages, which the future complex should owe and what minimum requirements it should correspond to. In other words - a proper area development conception will allow to get maximum income during an extended period of time with minimum money spent.

A comprehensive approach is required in the intentions of reducing risks that may appear during the tourism destination area mastering. Here are combined various types of commercial estate oriented on tourism segment and different schemes of their market realization.

For the optimization of the final result some rules needed to be followed, particularly the realization of the general conception should be implemented around the crucial element on which the leading area development role is led upon in addition to the repayment of related operating costs and attraction of the target customers.

As the experience shows, during the high tourist season the hotel complex seems to be most efficient in the sense of commercial use especially taking into concern that the undeveloped business sphere does not permit to develop office or retail property on the same territory.

The main difficulties in determination of the correct space distribution between various income-generating centers in regard to tourist projects that include sport, wellness and entertainment components as well as accommodation are in marketing, management of the resorts/tourism clusters, plus functional and economic aspects related to realization and future usage of the whole complex on the tourism market.

Our hospitality and tourism team is working in close partnership with our colleagues from around the world in the aim of having an opportunity to provide the most effective area and territory development conceptions. Plus to lead the most accurate estimations of investment decisions for our clients, both in regards of hotel assets and large infrastructural projects, which form tourism destinations.

Our department provides consulting services directed on the achievement of the financial, investment or sales goals of your business.

How can we help?
It is in our competence to provide consulting services for hotels of all types and classes including apart-hotels and apartments. Also we consult such objects as resorts, SPA-complexes and wellness centers, golf courses, ski resorts, entertainment complexes and theme parks.

Investing in real estate
If you'd like to invest in a hotel real estate or some other tourism sphere object our team will provide a list of recommendations on such aspects as the amount of necessary investments, propose a development concept and will determine the future profitability of the investment project.

Consulting services include:
 • Analyses of the financial and economic advisability of the object/conception.
• Strategic planning in the aims of increasing the hotel’s assets profitability.
• Area valuation and selection for hospitality or tourism use.
• Market research for determination of the penetration strategy and occupied market niches.
• Development of the commercial concept for hotels and multifunctional resort complexes.
• Development of the area planning programs and strategies for the tourism authorities, public-private partnership projects and private investors.
• Market potential valuation and financial modelling for certain projects and development programs.
• Optimization of the hotel architectural concepts, area and territory master-planning.

Valuation
Valuation of the objects of hospitality and recreational use is a very specified area of examination and requires deep understanding of the hotel’s monetary flows structure, hospitality business, the dynamics of the real estate market in general and also the existence of own database including the insider’s market information.

Cushman & Wakefield provides valuation services as on individual objects and on the whole portfolio.

Valuation services include: valuation assets cost for obtaining debt financing, for purchasing or sale, holding audit analyses or preparing financial statements for MSFO goals, corporate purchase-sale transactions.

Investment sales
If you’d like to sell your hotel or to attract a co-investor in your project, we’re ready to maximize your profit and to prevent possible risks. Thanks to our wide contact base and the presence of our company offices all across the globe Cushman & Wakefield renders assistance in customer, investor, partner search and other alternative ways of financing for hotel and recreational projects.

Hotel Operator Search
Usually hotel operators submit different requirements to the owners and developers. At Cushman & Wakefield we think in advance understanding what is important for you today and will be in the future – we analyze and assess the provisions of the treaty, it’s validity, cancellation opportunities, responsibility of the parties, brand quality in the aim of reaching maximum capitalization of the hotel.

Due to the established relationships of our company with international hotel operators, we carefully handle the tender procedure in a professional and co-ordinated manner, creating a competitive and transparent process to negotiate the most beneficial commercial terms for you.

INVESTMENTs IN MAJOR TOURIST PROJECTS
The development of big infrastructure projects represents a specific difficulty in the matter of complexity and scale of works. In addition to hotels there are other components which can influence on travel demand in this area - theme parks, marinas, congress centers, stadiums, etc. Our team has extensive experience with projects that form the tourist destination and is ready to offer our services for investment attraction in this area and for optimization of results from these projects implementation.

ASSET MANAGEMENT
Balanced hotel asset management maximizes the profit return for the investor (s) of a hotel. Acting usually as owner’s representatives our relationship begins with the acquisition of the hotel and terminates with its disposal. Drawing upon our shared expertise in the hotel operations and property management, we are able to drive the operational work of the hotel increasing it’s investment attraction.

Advantages of our approach

Strategic Consulting
We provide strategic consultancy and execution services, customized to your needs, requirements and features of existing hotel real estate objects and significant tourist infrastructure projects.

Global Platform
The best market resources deep professional knowledge of capital raising and a global network will bring you more and a better choices of lenders, investors and buyers. The Moscow department of hospitality business and tourism is responsible for the markets of Russia and CIS countries. In our work we actively use the experience of Cushman & Wakefield London hospitality and tourism team, which is responsible for the hotel markets in Europe, the Middle East and Africa (EMEA), team of Shanghai, which is responsible for hospitality and recreational market in Asia-Pacific region (APAC), as well as our Global office in the USA experience.

Experience and Adaptability
Our approach is based on great experience and on the awareness of trends and forecasts in emerging markets, to provide the most accurate comprehensive assessments and recommendations.

Our Team.
Marina Smirnova, MRICS, Head of Hospitality and Tourism department, owns more than 20 years' experience in Russia’s Hospitality sector and is widely-known as a key expert in the Hotel and Tourism industry in Russia. Our Hospitality Team also includes Marina Meshcheryakova, who has 10 years' experience in real estate, as a Senior Consultant, and Irina Akutova as a Consultant. Hospitality & Tourism Department works alongside Richard Tibbott, Chairman of Advisory, who owns an international reputation in development of Tourism and Leisure destinations, and is in close cooperation with other departments’ specialists – Strategic consulting, Property management, Project management.
 
Besides the whole service line in regards of single and portfolio hotel assets, Hospitality & Tourism Department focuses on big infrastructure projects in tourism sphere as well as on valuation and realization of their investment opportunities. One of the directions of services we provide is the concept development of tourist destinations and major tourist areas including consulting services in the field of facilities for sports, recreation, entertainment, business and healthcare. Our consulting services in this sector are aimed to investment appeal increasing public entities, private investors and investment funds.