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Hospitality & Tourism

Construction of hotels, and especially development of tourist complexes and clusters, requires high investments. The financial success of the project depends on many parameters. One of the most important success factors is a proposal of optimal plot development concept, determining which consumers the projected complex will be focused on in future, what competitive advantages it should have and what the minimum requirements it should meet. In other words, a competent territory development concept allows spending on the project the minimum amount of money and getting maximum income output during an extended period of time.

An intention of risks minimization, which arises from the development of the tourist infrastructure areas, requires a comprehensive approach. Here are different types of commercial property, oriented on tourism segment, and various schemes of their realization on the market, combines.

To optimize the final result it is required the following of certain rules, in particular, realization of the general concept should be implemented around the “anchor” element, which will undertake the leading role in the territory development, in repayment of related operating costs and in target customers attracting.

As our experience in developing of large tourist areas shows, in high tourist season hotel complex seems to be the most efficient way of possible commercial use, especially given the fact that the poor business environment does not allow to develop the projects of office or retail property. In relation to tourism projects, including in addition to accommodation facilities the components of sporting, recreation and entertainment directions, bearing different marketing load, the major difficulties emerge in the determination of the correct space distribution between the various income-generating centres, in decision of functional and economic aspects, related to the implementation and further operation of the whole complex in the tourism market, issues on promotion and management of future resorts/ tourism clusters.

Our team is working in seamless partnership with our hospitality consultancy colleagues across the globe to have an ability of providing the most effective concepts of plots and areas development and also of the most accurate estimations of investment decisions for our clients, both in regards of hotel assets and large infrastructural projects, forming the tourism destinations.

We provide targeted advisory and a focused plan that will result in the achievement of your financing, investment or sales objectives.



Our competency sphere includes consultancy services for all types of hotels (all markets, included apartment hotels and serviced apartments, condo-hotel and time-share scheme), and also tourism sphere projects, which include resorts, SPA and wellness centres, golf courses, ski resorts, large resort complexes, entertainment complexes and theme parks.


If you would like to finance a hotel property or a tourism sphere project our team will identify capital sources, propose working development concept and determine the future returns from the investing object.

Providing consultancy includes:

• Feasibility study of the project and/ or proposing concept;
• Strategic planning in purpose to increase the assets profitability;
• and highest and best use analysis;
• Appraisal and choosing of the land plots for future hotel development;
• Market researches for determining of the penetration and market niche capture strategies;
• Commercial concepts development for hotels, mixed-use and resort complexes;
• Develop programs and strategies of tourism territories for tourism authorities, public-private partnership projects and private investors;
• Evaluation of market potential and financial modeling for development projects and programs;
• Optimization of an architectural concepts, master-planning of land plots and territories.


Valuation of hotel and recreation objects is a very specialized area, which requires deep understanding of hotel cash flows, the hospitality business and real estate dynamics, as well as existence of proprietary database, including insiders’ market data.

Cushman & Wakefield provide valuations for all purposes, in particular for loan security, sale and purchase, audits/accounting for IAS, corporate acquisitions/disposals etc., covering single assets and larger portfolios.


If you are looking for sale of a hotel property to a third party, we will help you to maximize your returns and minimize any risks. Through its extensive network of contacts and global office network, Cushman & Wakefield would be able to source buyers, investors, partners or alternative forms of financing for the hotel and leisure projects.


Owners and developers nearly always have different requirements from a hotel operator. At Cushman & Wakefield Hospitality we thinking ahead, determining what is important to you today and what will be important tomorrow – namely, by estimating of contract’s conditions and terms, premature termination opportunities, responsibility of parties, quality and the brand itself, - in the purpose of gaining the maximum capitalization of proposed hotel. With established relations with international hotel operators, we approach the market in a professional and co-ordinated manner, creating a competitive and transparent process to negotiate the most favorable commercial terms for you.


Development of big infrastructure projects is rather difficult due to complexity and scale of works. In addition to hotels there are other components which can influence on travel demand in this area - theme parks, marinas, congress centers, stadiums, etc. Our team has extensive experience with projects that form the tourist destination and is ready to offer our services for investment attraction in this area and for optimization of results from these projects implementation.


Balanced hotel asset management maximizes the profit return for the investor (s) of a hotel. Acting usually as owners’ representative, our relationship begins with the acquisition of the hotel and terminates with its disposal. Drawing upon our shared expertise in hotel operations and property management, we are able to drive the operational, development and real estate returns to their full potential.



We will provide you with strategic consultancy and execution services, customized to your needs, requirements and features of hotel real estate assets and large tourist infrastructure projects.


Our market-leading resources, in-depth capital-raising knowledge and a global network bring you more and better choices of lenders, investors and buyers. Cushman & Wakefield Hospitality and Tourism department provides a wide range of services in the field of hospitality and tourism, and is responsible for the markets of Russia and CIS countries. In our work we proactively use the hotel and tourism experience of Cushman & Wakefield London team, which is responsible for the hotel markets in Europe, the Middle East and Africa (EMEA), team of Shanghai, which is responsible for market of hospitality and recreational in Asia-Pacific region (APAC), as well as our Global office in the USA experience.


Our approach will always combine the depth of our knowledge and experience with a full awareness of emerging market trends and forecasts to provide the most comprehensive assessments and best strategies.



Marina Smirnova, MRICS, is a Head of Hospitality and Tourism department, has more than 20 years' experience in Russia’s Hospitality sector and is well-known as a key expert in the Hotel and Tourism industry in Russia. Our Hospitality Team also includes Marina Meshcheryakova, who has 10 years' experience in real estate, as Senior Consultant, and Irina Akutova as Consultant. Hospitality & Tourism Department work alongside Richard Tibbott, Chairman of Advisory, who has an international reputation in development of Tourism and Leisure destinations, and in close cooperation with other departments’ specialists – Strategic consulting, Property management, Project management.

Hospitality & Tourism Department focuses, besides the whole service line in regards of single and portfolio hotel assets, on big infrastructure projects in touristic sphere and also on valuation and realization of their investment opportunities. One of the directions of services we provide is the concept development of tourist destinations and major tourist areas including consulting services in the field of facilities for sports, recreation, entertainment, business and healthcare. Our consulting services in this sector are aimed to investment appeal increasing for public entities, private investors and investment funds.